Optimise Engineering at IfSE Annual Systems Engineering Conference (ASEC) 2026

Purposeful Transformation starts with Connecting People, Process and Product

Visit us on Stand 15 for a Full Demo

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AI in IBM® ELM

Discover how AI can enhance engineering workflows, improve efficiency and help teams get more from IBM® Engineering Lifecycle Management. 

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IBM® Rhapsody® SE

Discover how Rhapsody® SE can support model-based systems engineering, strengthen traceability, improve collaboration and bring greater clarity to complex systems development.

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Training & Upskilling

 Discover how targeted training can build systems engineering capability, strengthen practical skills and develop confidence across your teams and wider organisation. 

Engineering Transformation Needs More Than Technology

 New tools alone don't transform engineering. Lasting change happens when your People, Process and Product work together. 

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People

Build the skills, confidence and capability your teams need to put systems engineering into practice.

Process

Develop practical engineering processes that work for your organisation, your programmes and your people.

Product

Select, implement, integrate, host and support the technology that enables your engineering environment.

One engineering partner. From capability and consultancy to implementation and managed services.

Our IfSE ASEC Team

 Meet the Optimise team joining us at IfSE ASEC 2026. Whether you want to talk systems engineering, technology, training or transformation, come and find us on Stand 15. 

Mark Williamson_ASEC
Mark Williamson

Managing Director 

Mark leads Optimise Engineering, bringing decades of government and industry experience alongside 23 years’ service in the Royal Air Force. With a strong engineering and software background, he drives Optimise’s focus on practical, collaborative solutions to complex engineering challenges.

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Matt Hirschfield

Principal Consultant

Matt brings extensive experience in Requirements Engineering and IBM® Engineering Lifecycle Management, supporting complex engineering programmes and helping organisations develop and improve their use of engineering tools and processes.

James Stevens_ASEC

James Stevens

Principal Consultant

James is a CSEP with over 20 years’ experience delivering complex, safety-critical capabilities across defence, aerospace and maritime. He specialises in systems engineering leadership, MBSE adoption, engineering governance and capability development. 

Abbie

Abbie Broadhead

Marketing Assistant

Abbie is Optimise Engineering’s Marketing Assistant Apprentice, supporting the team across marketing, events and communications. At ASEC, you’ll find her leading the Optimise Brain Knot challenge, so stop by the stand, put your problem-solving skills to the test and see if you can untangle it! 

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Plan Your Visit →

Got a challenge you’d like to discuss, or simply want to learn more about what we do? Book some time with the Optimise team ahead of ASEC and we’ll make sure there’s time to talk.

Book Time with Our Team →